AGENDA
Monday, 29 July
0745 – 0830
Breakfast
0830 – 0840
Welcome / Opening Comments
AgriBusiness Global has hosted events from Toronto, Canada to Dar Es Salaam, Tanzania and from traditional chemical to biological products for nearly a decade and a half. After a groundbreaking first-year event in 2018, the brand welcomes back our commerce-focused biostimulant delegation to kick off a day and a half of actionable intel to grow the sector bringing innovation, sustainability, and results to the industry.
0840 – 0915
The Growing Role of Biostimulants in Crop Inputs
Luca Bonini, President, EBIC – European Biostimulant Industry Council and CEO, Italpollina
The conference’s partner association has long provided a strategic platform that sits at the intersection of sustainable technological innovation, globally influencing policy breakthroughs, and economic growth. This session will lift the curtain on the pioneering group’s view of what’s to come for the sector, providing attendees with an insider’s view of the next-generation industry.
0915-1000
Keynote: State of the Industry: The Global Biostimulant Market
Mark Trimmer, Managing Partner, DunhamTrimmer LLC
The biostimulant market worldwide currently sits at $2.2 billion USD and is predicted to surpass $5 billion by 2025. With adoption spanning both row and horticultural crops, this session will provide attendees with worldwide, objective market data to ground conversations and give context to commercial decisions made throughout the event and beyond.
1000-1030
Coffee and Tea Refreshment Break
1030-1115
M&A, JV, and Product Licensing Trends to Watch
Dr. Ramon Georgis, Director of International Business, BRANDT
“Arysta and Beem Biologics Enter into Licensing Agreement.” “Sapec Agro Business’ Trade Corp Acquires Brazil’s Microquimica.” “Bayer & SICIT 2000 Sign a Distribution Agreement.” The headlines go on and on. Market-entry methods, market share acceleration strategies, and the opportunities that arise amidst consolidation are the need-to-knows that delegates will walk away with in order to drive commercial growth and guide partnership decisions for years to come.
1115 – 1130
Supplier Lightning Rounds
In this Lightning Round of brief presentations, leading suppliers provide company and product updates designed to ease your product-acquisition and partnering initiatives for the coming season.
Jon Leman, Commercial Vice President, Italpollina USA, Inc.
Dawn Pelon, Managing Partner, Think3 Marketing
11:30 – 1200
Biostimulants/Foliar Nutrients—A Successful Multi-Product Marketing Model on Tropical High-Value Fruit Crops.
C S Liew, Managing Director, Pacific Agriscience Pte Ltd.
There are thousands of products out there all claiming that they will increase yield by 10-20%. How can a manufacturer/marketer of these products get theirs in the front row of the farm gates? When one does get to the front, how does one get more products to the front and into the same farms, bearing in mind that all products claim more or less the same effects<increase yield and improve produce quality? A Successful Case Study–The 4Ps of Marketing!
1200 – 1330
Lunch Service
1330 – 1415
Biostimulant Innovation: The Drive for Relevance
Dave Lanciault, Board Member, Agricen
Biostimulant companies reportedly invest 3%-10% of their total annual revenue in R&D. This is a massive sum compared to mineral fertilizer companies, for example, which average less than 1% re-investment in R&D. This level of investment raises challenging questions about how these companies create value to earn an attractive return on their research investment. Learn how market leaders screen, select and demonstrate efficacy of new solutions, build a robust technology portfolio, and deliver meaningful value for themselves, their customers and supply chain partners.
1415 – 1500
Market Entry by Product Type, Adoption, and Regulatory Outlook
José João Carvalho, Head of Business Development and Regulatory Policy, knoell Germany GmbH
Regulation is ramping up. The EU took a substantial step forward on regulation of fertilizing products, the U.S. Farm Bill includes a formal definition for the category, and the market is rejoicing. What do changes like these mean for entry into the most promising markets worldwide? Find out where the most entrepreneurial minds are looking to expand and why.
1500 – 1530
Coffee and Tea Refreshment Break
1530 – 1615
Innovators’ Panel
AgriBusiness Global hosts a moderated Q&A with finalists in our annual Industry Impact Award. We’ll hear about the groundbreaking distribution strategy, product innovation, and marketing techniques that set them apart as well as how they’re preparing for the changes to come in the industry.
Presentation of the Industry Impact Award
The 2nd annual Industry Impact Award will be presented to the applicant chosen by a panel of impartial, industry expert judges including association partners, advisory board members, and Meister Media’s chief executives. The winner receives a $25,000 multi-platform global promotion package with which to further advance their reach.
1615 – 1700
How We Did It: A Roadmap to Growth from an Early Success Story
Daniel Fernández Masís, Operations Director, Ferba Internacional
Learn how a company that started out selling horseshoes, heaters, and mattresses became one of the most valuable distributors for biostimulants in Central America and the Caribbean. Daniel Fernandez Masis explains how the company developed a competitive advantage by educating growers, building a larger supply chain with more suppliers and distributors, creating a unique brand, and developing a strong distribution strategy.
1700 – 1830
Cocktail Reception
Tuesday, 30 July
0745 – 0830
Breakfast
0830 – 0840
Welcome / Opening Comments
The Biostimulant CommerceCon delegation unites with the Trade Summit delegation for content spanning crop protection, plant health, and future-facing trend analysis impacting the supply chain across product types and distribution chain tiers.
0840 – 0930
Investment in AgTech – The Rising Trend of Raising Funds, Digital Farming, and Biostimulants
Donald R. Marvin, Executive Chairman and CEO, Concentric Ag
Biostimulant companies like Concentric and PlantResponse are raising rounds worth millions to grow their brands. Pitchbook estimates that capital invested in agtech in 2018 surpassed $1.5 billion. Position your company for success by learning what these investors view as the optimal conditions and company characteristics for fund infusions like these.
0930 – 1030
Panel Discussion: Crop Inputs 2025 — What Is Ahead for the Global Industry?
Bob Trogele, COO, AMVAC
Subhra Jyoti Roy, Vice President International Business, Rallis India Limited
C S Liew, Managing Director, Pacific Agriscience Pte Ltd.
Diego Taube, Director, Chempro SA
AgriBusiness Global advisory board members will take a look at the future of the industry, from farmer consumption habits, off-patent markets, distribution, technology, intellectual property, and more. How are thought leaders who span manufacturing, biologicals, precision agriculture, M&As, and more guiding their strategy for the future?